Marcout Marketing Collaboration and Outsourcing

CMO Axis, the first Marketing Process Outsourcing company (MPO) has been ranked among the top global Sales and Marketing Outsourcing providers in 2010 by Datamonitor's ‘Black Book of Outsourcing' in their recent research publication titled "2010 Leading Providers of Outsourced Sales and Marketing Services"
CMO Axis founded in Chennai, India by former Wipro head of marketing communications Vinod Harith and former MeritTrac head of marketing Pramod Harith is the only Indian integrated SMO service provider listed in this global report that features other top SMO service providers like 3FORWARD, ACQUIRENT, CALLBOX, CYDCOR, ECLERX, GENPACT, MARKETSTAR, MARKETSOURCE and HARTE-HANKS and enablers like ..

INNOVATIVE MARKETING SOLUTIONS FOR SMALL BUSINESSES

What begins as expensive enterprise solutions and exclusive to big brands later become affordable and accessible to small businesses as well.
Some of what we have come across in our business life that would be worth sharing with you:
Innovation No. 1: Display Advertising - Online

Online display ads used to be called simply "banner" ads - have grown - you are likely to see display ads - image, text, video and rich-media formats - on most of the websites that you visit. These ads are crucial to the internet. They provide information about thousands ..

A Mc Kinsey survey suggests that Marketing spending and effectiveness are notoriously difficult to gauge-but companies are making it even harder. How is that?

 Many companies, the survey says are not even using the tools available to them. Many companies, the survey shows, don't use basic best practices such as clearly allocating-or even defining-marketing spending across the whole company or regularly reviewing the results.
The companies that do not use best practices in evaluating the ROI of marketing may not be able to assess their marketing campaigns, make their budgets, and plan new campaigns. Whereas, the companies with a ..

If you are an online marketer, then you will surely not miss in promoting your brand on Facebook. Facebook has become one of the top referrer to websites like Google. BUT, you need to have a proper strategy for Facebook. Facebook requires a different approach from other forms of marketing messaging and engagement. Here are few recommendations to guide your interactions and conversations on Facebook.

1. You need to act as if you are a real person from your organization and you are also taking to a real person. People like speaking to a real person as they feel confident that they ..

Imagine 

You are the head of marketing at a theme park, and you're charged with announcing a major new attraction. What would you do? Going by the old rules you would pull out your wallet; spend millions to get into people's minds, creating TV ads, billboards and other creative advertising techniques. You would probably hire a big PR agency who would beg the media you write about your attraction.
But guess what was done when The Wizarding World of Harry Potter was launched.

No TV ads, blimps, direct mails, or magazine ads. They just told seven people about the new ..

Debate: Is Social Media in Office a Boon or Bane?

"Yes, I Blog at the office and Why Not Text and Tweet Too"

This was heard being said by an employee at a California high-tech startup. He says he is entitled. He says that he is active on all networking sites and in office. The second oldest member in office, he says he is probably one who uses these sites minimally as compared to the other 20-something colleagues who do even more stuff online. His firm also taps social media to get its message out to the public. Have they had ..

C K Prahlad - Remembering the man and his genius.

The renowned management guru, eminent thought leader and distinguished professor, passed away on the 16th of April,2010, leaving behind a huge void in Management circles. He was called the "Guru of Poverty and Profit". He wrote in his book "Fortune at The Bottom of the Pyramid"-Low-income markets present a prodigious opportunity for the world's wealthiest companies - to seek their fortunes and bring prosperity to the aspiring poor.View this talk by C K Prahlad on You Tube

Want your online business to be successful?

So you have hosted a company website and advertised with Google and other search engines.... Now how do you find out the site traffic, quality of visitors to your site, leads generated from the site - in short how do you analyze and report of internet data for purposes of understanding and optimizing web usage?

On internet everything starts somewhere with a click, it has bought media to a global presence. To market the products or services over the internet, online marketing becomes necessary. It is not possible to just enter the site into ..

Eighty percent of organizations that I have watched from close quarters, be it in the space of B2B or B2C, have atleast one product or service offering that they are guilty of providing step-motherly treatment. In some cases they could be a market or specific geography that has been at the receiving end. Not surprising for business leaders and marketing professionals who have for years battled this problem.

The changing demographics and a vibrant rural demand are opening up new opportunities and with it challenges for business managers. The challenge really is in providing the same degree of management bandwidth and ..

If there is one thing that the current market conditions have done to marketing - it is the reinforcement of the fact that "Content is King". Marketers across the globe and across industry segments are rediscovering the power of content marketing and betting big on it, not without reason - content marketing has been delivering the maximum impact with very minimal investments.

If you thought content marketing was easy, think again! It surely is simple but not really easy. Content marketing requires discipline, patience, and persistence, but it doesn't require an enormous budget. The most important aspect of content marketing is ..